OOFOS began as a team of footwear veterans - friends dating back to the athletic footwear and running shoe boom of the '70s and '80s. Brought together by a desire to fill a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces.
Stores are filled with athletic shoes designed to offer rebound and energy return - shoes that spring you forward when you're exercising. What was missing was a material that could do the opposite: actually absorb shock after a workout. Revolutionary foam technology combined with a biomechanically engineered footbed.